Project: Australian Open
Client: Ralph Lauren
Role: Art Direction

As the sole Ralph Lauren representative on the ground for the Australian Open, I led on-site art direction across all Ralph Lauren social channels. Operating in Melbourne, I directed local Australian photography and video crews to capture high-energy tournament coverage while managing real-time approvals with executive leadership in New York. To round out the campaign, I also art directed the dedicated capsule collection shoot on set in New York.

Campaign: Wimbledon Capsule Collection
Client: Ralph Lauren
Art Director: Alana Cohen
Photographer: Josh Olins
DP: Scott Keenan

This year, Ralph Lauren celebrated their 20th year as the Official Outfitter of Wimbledon. I spearheaded the creative execution for this year’s capsule collection, designing an immersive set build inspired by a classic London townhouse. On-site at the tournament, I worked on a team art directing and editing bespoke celebrity content in real time across our global social channels.

Campaign: Polo Originals
Client: Ralph Lauren
Associate Art Director: Alana Cohen

As Associate Art Director and Lead Graphic Designer for the Polo Originals Fall 2023 campaign, I helped bring a British racetrack-inspired vision to life on location at Goodwood, England. I oversaw the visual direction and led graphic design execution to ensure a cohesive, high-concept narrative across all campaign touchpoints

Campaign: Pink Pony
Client: Ralph Lauren
Role: Art Direction & Design

To mark the 2020 Pink Pony initiative, we developed a global campaign designed to foster connection between cancer survivors and frontline healthcare workers across physical and digital spaces. I drove the visual rollout across print, digital, and OOH media, and contributed to pioneering digital extensions, including custom brand integrations for Snapchat and Bitmoji.

Campaign: Holiday 2020
Client: Ralph Lauren
Role: Lead Graphic Designer

For Ralph Lauren’s Holiday 2020 campaign, we captured the spirit of togetherness by featuring 11 families across the globe during a period of unprecedented isolation. As Lead Graphic Designer, I directed and executed the visual design across all global media channels—including high-impact print, out-of-home (OOH), and digital touchpoints.

Client: Tiffany & Co
Agency: Laird + Partners
Role: Design

As the lead graphic designer for Tiffany & Co.’s Spring/Summer 2018 Paper Flowers campaign, I executed the complete 360° visual rollout, designing all global print, out-of-home (OOH), and digital assets.